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BizHive Bookshelf: Running list for 2022

  1. Purple Cow by Seth Godin: Is your Purple Cow ready? Hint: Think marketing strategy not dairy. Let me explain. Godin believes that it’s safer to be risky when it comes to advertising. He claims the old method of advertising is broken. No one notices a brown cow, unless they come across a purple cow. How do you stand out in the crowd? Godin gives many examples of getting attention in the crowded world of advertising. Purple Cow was itself marketed through some of the techniques that Godin describes in his book. The first, self-published edition came packaged in a milk carton and was sold just for the cost of shipping. The cover is purple and white, and the words are printed sideways. So, as we get ready for Thanksgiving and get in the sales mode for Black Friday, Small Business Saturday, Cyber Monday and what have you - I wanted to share this wonderful concept that go for it, expand those boundaries and think at the seams – get that appetite ready for the final stretch. Happy Thanksgiving!

  2. Freakanomics, by Steven Levitt and Stephen Dubner: At least 2 people referenced this book during our conversations in the same week. So of course, I had to see what the fuss was about. I started reading it and once I realized this is an economist unraveling the hidden side of everything like why real-estate brokers let their house stay longer on the market. what do schoolteachers and sumo wrestlers have in common, I switched over to the audio book. More entertaining that way!

  3. Project Hail Mary, by Andy Weir: I hadn't read a sci-fi in forever, but I found it hard to put this book down. A sole survivor on a desperate last-chance mission goes through some really tough challenges that he solves using life and entrepreneurial skills. Full disclosure: I skipped a lot of the 'sciency' part to get to the 'figurer outer' part. Truly inspiring!

  4. Wondery Business Wars, Podcast on Amazon Prime: I have heard many podcasts over the years, this one is unique to say the least. Highly dramatized and full of sound effects - it's a very interesting listen.

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